Languages & markets

We operate where global brands never localised.

Most niche audiences are underserved for one reason — they don’t speak English. AI-powered production removes that constraint, so we can stand up channels in relatively obscure languages, at scale. Here’s where we are and what’s coming.

31languages live
14in production
40+queued
6regions
Coverage board

Where the channels run.

A representative slice of active and planned markets, grouped by region. Each language carries niche channels of its own; the example shows one.

Live shipping content now Building presenters in production Queued scoped, not yet started
Nordic & BalticNB
Faroese
e.g. Faroese sheep knitting · 512 subs
live
Icelandic
e.g. Cold-climate beekeeping · 690 subs
live
Northern Sámi
e.g. Ice-fishing knots · 560 subs
building
Lithuanian
e.g. Baltic amber restoration · 740 subs
live
Estonian
e.g. Retro synth repair · 1,240 subs
live
Karelian
e.g. River pearl diving · 505 subs
queued
Celtic & minority EUCE
Welsh
e.g. Slow-worm terrariums · 505 subs
live
Scots Gaelic
e.g. Highland tweed dyeing · 660 subs
live
Breton
e.g. Wooden boat caulking · 580 subs
building
Basque
e.g. Analog film souping · 920 subs
live
Sardinian
e.g. Sardinian sourdough · 880 subs
building
Romansh
e.g. Alpine cheese caves · 540 subs
queued
Caucasus & Central AsiaCA
Georgian
e.g. Mechanical keyboards · 1,700 subs
live
Armenian
e.g. Manuscript restoration · 540 subs
building
Kazakh
e.g. Steppe falconry · 1,050 subs
live
Azerbaijani
e.g. Carpet-knot weaving · 720 subs
queued
Uzbek
e.g. Silk-road ceramics · 610 subs
queued
Andes & PacificAP
Quechua
e.g. Andean fermented foods · 630 subs
live
Aymara
e.g. High-altitude potato farming · 540 subs
building
Hawaiian
e.g. Volcanic soil gardening · 770 subs
live
Māori
e.g. Native-timber carving · 680 subs
building
Guaraní
e.g. Yerba mate cultivation · 590 subs
queued
Horn of AfricaHA
Tigrinya
e.g. Desert cactus grafting · 505 subs
building
Amharic
e.g. Highland coffee roasting · 1,320 subs
live
Somali
e.g. Camel husbandry · 560 subs
queued
Southeast AsiaSA
Cebuano
e.g. Reef-safe aquascaping · 810 subs
building
Balinese
e.g. Temple woodcarving · 930 subs
live
Lao
e.g. Sticky-rice fermentation · 520 subs
queued

Languages, niches and counts shown here are illustrative examples of coverage, not a live directory.

Why obscure languages

A language with 50,000 speakers is a market — not a rounding error.

CHEAP ATTENTION

Almost no competition

When no one produces for a language, the cost of winning attention collapses. We’re often the only quality option in the niche.

HIGH LOYALTY

Being spoken to matters

Audiences addressed in their own language, about something they care deeply about, subscribe and stay. Small, but devoted.

UNTAPPED DEMAND

Brands never showed up

Global advertisers skipped these markets because localisation didn’t pencil out. For us, it does — so we open doors no one else can.

Don’t see your market?

Ask us to open a language.

If your audience lives in a niche and a language we haven’t reached yet, tell us. Opening a new market is what our pipeline is built to do.