Field Notes
What we’re learning about finding niches, building presenters people trust, and reaching audiences the rest of the industry can’t see.
How many small channels become one media buy
Pooling is the whole idea: no channel needs to be big if the network is. Here’s how we aggregate a few hundred niche audiences into inventory a brand can buy as a single, always-on placement.
Read the note →Why a 500-subscriber channel is a feature, not a failure
We design to a floor, not a ceiling. What a tightly-held niche audience is actually worth — and why chasing millions is the wrong bet at this stage.
Finding audiences no one bothered to serve
Our process for spotting niches too small for anyone else — where attention is cheap, loyalty is high, and we’re often the only quality option.
The bar: content you’d follow even suspecting it’s AI
Realistic faces are the easy part. Making the content good enough to earn the subscribe on its own is the hard part — and the one that matters.
Faroese has ~50,000 speakers. That’s a market.
Why obscure-language audiences are an opportunity, not a rounding error — and how AI production finally makes serving them pencil out.
The reliability dividend
Never on holiday, never arguing about the script. We put numbers on what dependability is worth to a brand hiring an influencer.
Segmenting one channel into five audiences
How cutting the same material to different viewers lifts relevance — and conversions — without diluting the channel’s voice.
Uncanny is a spectrum
Tuning presenter realism for small screens and short clips, where the thresholds for ‘believable’ are different than you’d think.
Building a market from zero
A field log of opening a new language: scoping the niche, sourcing the voice, and the first hundred subscribers.
The economics of cheap attention
When no one competes for a niche, the cost of winning it collapses. A look at the maths that makes micro viable.
Notes from the lab, every couple of weeks.
Short, specific write-ups on niche discovery, presenter realism, and reaching audiences in languages no one else serves. No fluff.
Subscribe by email